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Tweentribune - Largest Growing Drupal Site

TweenTribune is a free, not-for-profit online newspaper for kids, aged 8–15. It is updated daily with stories from the Associated Press that are chosen based on relevancy to pre-adolescents.Tweens can post comments to the stories which are moderated by their teachers, and teachers can use the site as a resource for meeting No Child Left Behind requirements for reading, writing and computer skills.


Industry: Newspaper and Publishing

Business Model: Not for Profit

Headquarter: Norfolk, USA

Ebizon's Customer Since: 2008 


TweenTribune - devised as a tool by a father to help his 10 year old daughter with her homework

Alan Jacobson, Managing Director of BrassTacks has more than 30 years of experience in the communications industry in multiple domains - photographer, designer, editor, project manager, focus group moderator and publishing systems analyst. One fine evening while helping his 10 year old daughter with her homework, Alan noticed that she lacked interest and faced difficulty in understanding current affairs and world news. It occurred to him that the possible reason could be the number of irrelevant and not so interesting articles for children of her age that she has to browse through. So Alan devised a tool to compile all such news that could be of relevance and interest to her daughter. And he was fascinated by the interest his daughter showed in reading and grasping the news and current affair articles. From that time onward, homework became fun for her!


TweenTribune – a teaching tool used by teachers across the US

Triggered by fatherly concern, this small event marked the foundation of TweenTribune – an innovative medium to inculcate reading habits in children and keep them educated.

Alan started TweenTribune as a WordPress site. In order to maximize the reach of TweenTribune Alan worked on a new strategy where he reached the teachers directly and indirectly teacher’s classroom. With this new strategy, site traffic was expected to grow and so he decided to move the website to a more capable and flexible Content Management System. In December 2008, Alan got in touch with our Chief Technical Officer – Sudeep Goyal, on a drupal group and discussed the possibilities and outcomes of moving the site to Drupal. Sudeep worked with Alan to gain the required flexibility for TweenTribune. Sudeep used a variety of excellent contributed Drupal modules, wrote codes for custom features and helped Alan launch the Drupal version of TweenTribune in March, 2009.

Coping up with the peak traffic during school hours

The traffic used to pick during US school hours with most users logged in and hence, creating maximum connections to the database. To meet this challenge, the webserver and database were separated on 2 different machines in the same network (LAN). And various measures were taken to improve drupal performance.










Reached out to 4,000,000 registered users

After 4 years, Tweentribune is a success story that has been featured in LAtimesYPulse.comKillerStartupsWeMedia,GoodHouseKeeping and it is getting more than 4.5 million page views a month. TweenTribune is being used by 110,182 teachers and across the USA to teach in their classroom. Each classroom has an average of 40 students and hence, it reaches approximately 4,000,000 students.

How we work?

We dont treat our client as the owner of the project but we treat projects as the business requirement of our client. Our goal is never just the technical development of the project but the achievement of our client's end business goal.

If you reach us with your business requirement, the research and analysis team will do the complete study of your business model and work on the use cases based on the requirement. After we have done the research work we compile our analysis and present you the best possible approach that requires minimum effort inorder to achieve the goal.

Every week at your suitable time and day, our Project Manager will meet with you on call to discuss the roadmap ahead, give you the status update and take your feedback on the implementation so far. And no, you need not wait 1 whole week to talk to us again. We are always available on our Project Management Tool - Basecamp. You can drop an email anytime and you'll get a response within half an our on a working day. During the working hours your Project Manager will always be available on Skype and you can reach them directly.

The Project Manager and entire team will work in coordination with you to take the project from inception to completion. And when you reach your business goal we would love to join in the success celebration!


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